Web Development Articles from Joopk

Website Design, SEO, CSS, and More!

The Joopk content management system was developed by a team of skilled development professionals. That said, we would like to think we know our stuff. On this page, we will share our thoughts and advice about web development, search engine optimization (SEO), cascading style sheets (CSS), and much more with our clients and non-clients alike. Visit our page often for new tips and tricks of the trade.

3 Things to Turn Over to the Pros

Running a small business can be financially challenging. Thus, many small business owners feel as though they can cut costs by creating business cards and other corporate identity materials themselves—wrong. Here are 3 things you should consider turning over to the pros.

Web Development on Budget

In all honesty, today’s consumers expect businesses to have professional, easy-to-navigate, experience-enhancing websites. And in this era of content management based web building and web management platforms, also known as content management systems (CMS), there’s no excuse not to have one. Whether you’re planning on building your own website or hiring a web developer, here are five tips for developing a website on a budget.

5 Helpful Logo Design Tips

A good logo has many obstacles to overcome. It must be creative, scalable, and colorful, all while saying something unique about the company, product, or service. Logos are typically built from scratch and as a result must be incredibly flexible. They also have to please people who have strong, often opposing opinions.

Importance of Owning Your Domain

A domain represents both the web address and the name of a website. It’s also the name visitors will use to search for a site. Too often, companies think they own their domain names, when in actuality they don’t. Moreover, some companies will charge outrageous fees just to switch your domain to your ownership.

How To Choose The Right CMS

CMS is a software that allows you to create and maintain a website from the convenience of your web browser. The idea behind a CMS is that business owners won’t have to start with a blank screen of code. Instead, business owners will have the framework needed to edit and manipulate templates that fit their needs.

Rebranding For Champions

Whether you’re looking for a complete transformation or just a few minor tweaks, here are five tips to successful rebranding.

The Benefits of a Sound Marketing Plan

A sound marketing plan is crucial to running a successful business. Why? Because a good marketing plan will help you achieve all your business goals while limiting unnecessary expenses.

Knowing the Difference between Typeface and Font

Unless you’re a web designer or typographer, you probably do not understand the difference between the words typeface and font. If you do, congratulations, you are part of the minority. However, people frequently confuse the two. Or worse, use the words interchangeably when they have entirely different meanings.

Boost Online Sales With Google AdWords

Google AdWords is a great way to get traffic to your website—and instantly, too. But with many businesses now taking advantage of PPC advertising, AdWords has become very competitive. But, when done correctly, is a proven advertising tool that generates a significant ROI.

7 business tips to help you close the year with a strong 4th quarter

Here are seven tips to help you regroup and get the most out of the rest of 2012 while positioning your business for a great 2013.

First Annual Saratoga Beer Week

This February marks the first annual Saratoga Beer Week, sponsored by Saratoga.com, Saratoga Festivals, LLC, Saratoga Convention and Tourism Bureau, and the Saratoga County Chamber of Commerce. Saratoga Beer Week will be a three-day event from February 23-25, where beer enthusiasts are promised fun, food and fantastic beer. With 30 beer-centered scheduled events, the streets of downtown Saratoga Springs ought to be packed with event goers of all kinds.

How to Choose the Right Web Developer

Choosing the right web developer can be tricky—especially if you are unfamiliar with the world of HTML, source codes and search engine optimization. However, a web developer understands all the technical details of your website, even if you don’t. Here are five tips to consider when choosing the right web developer

SEO: Checking Your Own Rank

The secret to making your website rank #1 on major search engines, is SEO or search engine optimization. In short, SEO is the process of getting site traffic from a free or organic list on search engines, like Google.

Google Plus For Your Business

While Facebook and Twitter continue to dominate social media users, Google+ has something new to offer business. This article explains why establishing a Google+ page for your business is important, as well as the steps to create a Google+ page.

Online Advertising Worth the Effort

More than 80 percent of consumers are now searching online for local services—making it crucial for businesses to be where the customers are. However, is online advertising worth the effort?

Questions to Ask Potential Advertisers

With many different methods of online advertising out there today, it is important you know exactly what you are paying for—like number of impressions or unique visitors. This article provides 10 questions to ask a potential advertiser before you make the investment.

Importance of Owning Your Domain

A domain represents both the web address and the name of a website. It’s also the name visitors will use to search for a site. Too often, companies think they own their domain names, when in actuality they don’t.

How To Choose The Right CMS

A content management system (CMS) does exactly that. CMS is a software that allows you to create and maintain a website from the convenience of your web browser. The idea behind a CMS is that business owners won’t have to start with a blank screen of code. Instead, business owners will have the framework needed to edit and manipulate templates that fit their needs.

PixelRazor.com To Participate in Social Madness

Social Madness is a local and national competition, sponsored by Capital One Spark Business that will measure the growth of participating companies’ social media presence. Managed by The Business Review, the Social Madness competition will spotlight the best social media programs of companies within 43 cities, including the Capital Region. Starting June 1, 2012, the promotion will culminate in a national bracket challenge that will ultimately crown Social Madness champions in three categories, based on company size.

Tips For Developing Your First Website

Considering launching your first website? There’s obviously a lot to think about. Whether you’re planning on building your own or hiring a web developer, you should consider the following tips.

How To: Host a Tweet Chat

Hosting a Twitter chat is easy and an awesome way to interact with your fans and followers. In addition to engaging with your audience, it’s a great way to portray your business or organization as a thought leader within your industry.

The Successful Rebranding of Tech Valley

What began as a marketing tactic grew into a rebranding achievement. The idea was to bring prosperity back to the greater Albany area while creating a competitor to California’s Silicon Valley. This initiative became known as Tech Valley, cleverly coined after the high-tech companies who called the area home and the geological location of Hudson Valley.

How To Write a Great Launch Release

Launching a new product or service? You should consider writing a launch release. A launch release is a great way to distribute information. It’s also an effective and inexpensive way to grab media attention…provided you make it newsworthy and timely. Here are 10 tips to writing a great launch release.

5 Tips For Developing Your First Website

Are you considering launching your first website? There’s obviously a lot to think about. Whether you’re planning on building your own or hiring a web developer, here are five tips for you to consider.

How to Choose the Right Web Developer

Choosing the right web developer can be tricky for many business owners, especially if you are unfamiliar with the world of HTML, source codes, and search engine optimization.

What To Look For in a CMS

A content management system (CMS) is a quick and easy way to develop a website. CMS is a software that allows you to create and maintain a website from the convenience of your web browser. The idea behind a CMS is that business owners will not have to start with a blank screen of code. Instead, business owners will have the framework needed to edit and manipulate templates that fit their needs.
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