Running a small business can be financially challenging. Thus, many small business owners feel as though they can cut costs by creating business cards and other corporate identity materials themselves—wrong.
When your small business is your livelihood, wouldn’t you want to present your company in the most professional light possible? While hiring professional help may seem like an unnecessary cost, in certain aspects of your business it can actually save you time and money in the long run.
Here are three things you should consider turning over to the pros:
1. Business Cards – While companies like Vistaprint and Zazzle offer millions of free templates, do you really want to use the same template as thousands of other companies? You want your business card to be unique and make a lasting impression with potential clients and employees. Look for a design company that can personalize these needs. Even better, look for a company that can bundle all your design needs together—business cards, stationery, and print advertisements.
2. Website – People prefer to do business with companies that have a professional website. If you take the DIY approach, you risk the chance of your website looking unprofessional. But if you choose a content management system (CMS) like Word Press, Joomla, or Joopk, you can create and manage a professional website without starting from scratch. Each CMS platform has great benefits as a web developer tool. However, while Word Press and Joomla are established platforms, Joopk offers sleek performance, live support, killer search engine performance, and ease of use.
3. Content – Content for marketing, advertising, and web is crucial to the success of any company. Essentially, you want to develop content that is not only SEO-friendly but also engaging. However, if you know your writing skills are not up to par or have asked yourself what is SEO, you’re at a major loss. Hire a professional writer or SEO company to develop relevant content for both your target audience and popular search engines. If they can assist you with copywriting, editing, and proofreading, you’ll get a much better return on your investment than if you do it yourself.