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More than 80 percent of consumers are now searching online for local services—making it crucial for businesses to be where the customers are. However, is online advertising worth the effort? …

Proctor & Gamble recently announced their plan to cut nearly 2,000 non-manufacturing jobs come June 2012. Their reasoning—the greater return on investment of the digital space. Hence, businesses are starting to recognize …

Is rebranding a four-letter word at your office? Like many well-established businesses, you are not alone. Rebranding can be a large undertaking but sometimes it’s the only option. Therefore, if …

What began as a marketing tactic grew into a rebranding achievement. The idea was to bring prosperity back to the greater Albany area while creating a competitor to California’s Silicon …

Considering launching your first website? There’s obviously a lot to think about. Whether you’re planning on building your own or hiring a web developer, you should consider the following: ? What’s …

In today’s increasingly digital landscape, a website is no longer a common courtesy or nice-to-have contact page—it is a necessity…and if done right, a competitive advantage.   In all honesty, …

In our consumer driven society, you have less than three seconds to grab a consumer’s attention before they leave your site. That’s why it is more important than ever to develop a …