Online Advertising Worth the Effort

More than 80 percent of consumers are now searching online for local services—making it crucial for businesses to be where the customers are. However, is online advertising worth the effort?   Well that depends if you’re looking for short-term or long-term results. In today’s tech-savvy society, the best way to get traffic to your website … 더 읽기

Questions to Ask Potential Advertisers

Proctor & Gamble recently announced their plan to cut nearly 2,000 non-manufacturing jobs come June 2012. Their reasoning—the greater return on investment of the digital space. Hence, businesses are starting to recognize the benefits of online advertising, particularly on Facebook and Google.   However, with many different methods of online advertising out there today, it is important … 더 읽기

Rebranding For Champions

Is rebranding a four-letter word at your office? Like many well-established businesses, you are not alone. Rebranding can be a large undertaking but sometimes it’s the only option. Therefore, if your business is no longer generating sales or meeting expectations, it may be time for a change.   Rebranding isn’t just a new logo design … 더 읽기

The Successful Rebranding of Tech Valley

What began as a marketing tactic grew into a rebranding achievement. The idea was to bring prosperity back to the greater Albany area while creating a competitor to California’s Silicon Valley. This initiative became known as Tech Valley, cleverly coined after the high-tech companies who called the area home and the geological location of Hudson … 더 읽기

Tips For Developing Your First Website

Considering launching your first website? There’s obviously a lot to think about. Whether you’re planning on building your own or hiring a web developer, you should consider the following: ? What’s your purpose? Is it going to be a personal site? Or are you selling a product or service? Different sites require different components. For instance, if … 더 읽기

Web Development on Budget

In today’s increasingly digital landscape, a website is no longer a common courtesy or nice-to-have contact page—it is a necessity…and if done right, a competitive advantage.   In all honesty, today’s consumers expect businesses to have professional, easy-to-navigate, experience-enhancing websites. And in this era of content management based web building and web management platforms, also … 더 읽기

What To Look For in a CMS

In our consumer driven society, you have less than three seconds to grab a consumer’s attention before they leave your site. That’s why it is more important than ever to develop a professional, engaging website. A content management system (CMS) is a quick and easy way to develop a website. CMS is a software that allows you … 더 읽기

The Other CMS Content Management Strategy

Does your organization have a strategy for managing content? If the answer is no, consider this: a content management strategy will allow you to create, manage, and deliver content that can drive sales and increase leads. Importance of Content Content is important for two reasons: search engine optimization and the consumer. Search engines want to … 더 읽기

How To Choose The Right CMS

In this consumer driven society, you have less than three seconds to grab a consumer’s attention before they leave your site. That’s why business owners are under more pressure than ever to develop a professional website—and without breaking the bank. A content management system (CMS) does exactly that. CMS is a software that allows you to create … 더 읽기

What is Joopk

Joopk is PixelRazor’s proprietary website builder and content management system (CMS). Created in-house by our experienced and professional developers, Joopk is different from many of today’s popular CMS frameworks—Drupal, Joomla, WordPress—for a number of reasons, including: –  Ease of use. The origin of the Joopk CMS began with a combination of clients who were simply tired of using WordPress … 더 읽기