While Facebook and Twitter continue to dominate social media users, Google+ has something new to offer small and large business owners alike. Why create a Google+ page: For starters, Google+ is the fastest growing social networking platform available. With more than 90 million active users, Google+ surpassed Facebook as the most-visited web brand in 2011. In … 더 읽기
Choosing the right web developer can be tricky—especially if you are unfamiliar with the world of HTML, source codes and search engine optimization. However, a web developer understands all the technical details of your website, even if you don’t. Here are five tips to consider when choosing the right web developer: 1. Check their track … 더 읽기
Launching a new product or service? You should consider writing a launch release. A launch release is a great way to distribute information. It’s also an effective and inexpensive way to grab media attention…provided you make it newsworthy and timely. Want to know how to write a great launch release? Follow these 10 tips: 1. … 더 읽기
A domain represents both the web address and the name of a website. It’s also the name visitors will use to search for a site. Too often, companies think they own their domain names, when in actuality they don’t. Moreover, some companies will charge outrageous fees just to switch your domain to your ownership. … 더 읽기
More than 80 percent of consumers are now searching online for local services—making it crucial for businesses to be where the customers are. However, is online advertising worth the effort? Well that depends if you’re looking for short-term or long-term results. In today’s tech-savvy society, the best way to get traffic to your website … 더 읽기
Proctor & Gamble recently announced their plan to cut nearly 2,000 non-manufacturing jobs come June 2012. Their reasoning—the greater return on investment of the digital space. Hence, businesses are starting to recognize the benefits of online advertising, particularly on Facebook and Google. However, with many different methods of online advertising out there today, it is important … 더 읽기
Is rebranding a four-letter word at your office? Like many well-established businesses, you are not alone. Rebranding can be a large undertaking but sometimes it’s the only option. Therefore, if your business is no longer generating sales or meeting expectations, it may be time for a change. Rebranding isn’t just a new logo design … 더 읽기
What began as a marketing tactic grew into a rebranding achievement. The idea was to bring prosperity back to the greater Albany area while creating a competitor to California’s Silicon Valley. This initiative became known as Tech Valley, cleverly coined after the high-tech companies who called the area home and the geological location of Hudson … 더 읽기
Considering launching your first website? There’s obviously a lot to think about. Whether you’re planning on building your own or hiring a web developer, you should consider the following: ? What’s your purpose? Is it going to be a personal site? Or are you selling a product or service? Different sites require different components. For instance, if … 더 읽기
In today’s increasingly digital landscape, a website is no longer a common courtesy or nice-to-have contact page—it is a necessity…and if done right, a competitive advantage. In all honesty, today’s consumers expect businesses to have professional, easy-to-navigate, experience-enhancing websites. And in this era of content management based web building and web management platforms, also … 더 읽기
